Campaign Concept
Presenting a glimpse into an art direction concept for a Valentine's Day campaign with one of Germany's leading online beauty retailers, flaconi.
Inspired by the idea of unique love and contemporary interpretations, I've crafted a visual campaign style guide. This includes mood boards aligned with the brand's CI, an engaging onsite banner, social media posts, print flyer and a storyboard outlining a short TV spot. My core inspiration was drawn from visualising a scenario where the celebration of love interlaces with the spirit of being unique.
"Love is diverse and colourful and comes in all shapes and styles".
@flaconi
