Pizza packaging for getvoila
As the lead graphic designer, I managed the creation of a packaging project for a line of seven gourmet pizzas, each featuring a different color to stand out in premium online supermarkets across Germany and Austria, including Knuspr, Alfies and Lieferando Express. Targeted at younger demographic group, the design resonates with this audience's vibrant and energetic lifestyle.
I led the project from concept to production, working with marketing, logistics and legal teams to ensure each packaging meets the supermarket standards. All pizzas are proudly produced in Naples, Italy, enhancing the authentic appeal of the product line. This project has contributed to the brand’s look & feel, reinforcing it's presence in the competitive market for frozen food.
© getvoila
