Brand design built to perform.
I’m Marina Deneva, a Berlin-based freelance Graphic Designer & Art Director with 10+ years of experience across in-house roles and freelance projects. I’ve worked with e-commerce and consumer brands—especially in food, fashion, and cosmetics—and I understand what it takes to balance strong design with real-world goals (yes, the kind that show up in briefs, numbers, and product realities).
My focus is on building brand identities and design systems, plus hands-on execution: key visuals, campaign rollouts, and production-ready assets across digital and print, from web and social to editorials, brochures, OOH, and motion. I collaborate closely with in-house teams to translate strategy into clear, consistent visuals that perform and stay on-brand.
As an Art Director, I define the look and feel for campaigns and lead creative production end-to-end—from concept and visual direction to coordinating locations and talent, aligning partners, and leading on-set production through final delivery. I’m an arts academy graduate in design, with a strong foundation in classical visual principles. Open for freelance projects and retainers (Berlin/remote).
